Entrepreneurship (ENTR)
ENTR 5103 Entrepreneurship and New Venture
Management This course focuses on all aspects of starting a new business venture from the ground up, including developing a business vision and mission, business feasibility analysis, organization, business research, small business marketing, and exit strategies.
ENTR 5203 Financing New Ventures
Entrepreneurs often encounter challenges in funding new business ventures and encounter different financial decisions than corporations. This course examines raising seed and growth capital, working with business angels and venture capitalists and well as commercial lenders with a focus on financial viability and also covers financial decision making for firms that are not publicly traded.
ENTR 5303 Marketing for New Ventures
Both small businesses and startups often lack sufficient funds for developing extensive marketing campaigns. This course examines various options for marketing a new business venture, along with the various aspects of marketing including market research, sales promotion, advertising, and use of social media.
ENTR 5403 Special Topics in Entrepreneurship
This course is designed to provide students with the opportunity to study contemporary issues entrepreneurs currently face. Course topics change from semester to semester that might include social entrepreneurship, global entrepreneurship for high tech companies, or participation in an applied business project.
ENTR 5503 Opportunity and New Product
Development Entrepreneurial success can be dependent upon finding a new business opportunity and/or developing new products. In this course, students conduct an opportunity analysis and learn the key steps in developing new products.
ENTR 5703 Scaling the Business
Strategies for taking entrepreneurial and small business firms to greater levels of growth and profitability are presented using a four-part framework or: people, strategy, execution, and cash. Topics include defining values, purpose, and competencies, building company character, vision, the Rockefeller Habits, the strategy learning cycle, execution, and moving from start-up to a break-through company.