Marketing (MKT)

MKT 3233 Principles of Marketing
A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives.

MKT 3433 Retailing
Methods and procedures used in retail store management. Emphasis is on automation in its various forms, the role of the retail executive, the shift instore locations, and the physical distribution of merchandise.

MKT 3533 Principles of Advertising
The study of advertising principles and practices from the business manager’s perspective with an emphasis on marketing communications decision-making. The course includes an integrated approach to promotions management, budget considerations, target marketing, media alternatives and agency operations.

MKT 3633 Consumer Behavior
An integrative strategic marketing approach to consumer behavior which provides the student with a comprehensive framework for analyzing consumers.

MKT 3643 Integrated Marketing Communications
Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Emphasis on creating, executing, and evaluating promotional programs.

MKT 4123 International Marketing
This course provides an informed appreciation of international marketing as an academic subject and management practice. Topics covered include application of the marketing mix to an international environment, the effects of cultural, economic, governmental, and technical environments on the marketing function, challenges in international marketing research, and the organizational structure of multinational firms. The focus is on the marketing management function in an international context. Instructor consent required.

MKT 4243 Sales and Sales Management
Focuses on interpersonal communications between buyers and sellers and the management of the sales force. Topics covered include personal sales presentations and hiring, training, motivating, supervising, and evaluating sales representatives.

MKT 4333 Marketing Research
The role of research in the marketing management decision-making process. This project based course examines various methods of data gathering techniques along with quantitative and qualitative methods of data analysis.

MKT 4433 Hospitality and Tourism Marketing
This course applies marketing principles, theories and concepts to develop marketing strategies for hospitality, recreation, and tourism organizations. Learning outcomes include identifying marketing strategies for hospitality/tourism, differentiating services marketing, understanding the role of customer expectation, and demonstrating the ability to communicate both orally and in writing.

MKT 4443 Services Marketing
The course will provide students with the foundations of services marketing, current trends and issues. Students will be introduced to the gaps model of service quality and the framework necessary to provide the structure needed to address unique challenges in services. Finally, strategies will be introduced to address the specific gaps.

MKT 4453 Marketing Logistics and Supply Chain
Management Focuses on the design and management of supply chains through such topics as infrastructure design, supplier-customer partnerships, risk management, information flow, materials management, and distribution, financing, and data management. Integrates the concept of value chain into supply chain management.

MKT 4533 Social Media Marketing
This course takes an in-depth look at social networks, social media platforms, and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social media marketing.

MKT 4543 Brand Management
Strategies for building and measuring brand equity are discussed. Other topics to be covered include the management of brands on the Web, cobranding, and brand extensions.

MKT 4553 Sports Marketing
This course is meant to cover three basic components of sports marketing: (1) the use of sports as a marketing tool for other products: (2) the marketing of sports products; and (3) the emerging considerations relevant for both marketing through and the marketing of sports.

MKT 4643 Marketing Management
Analysis of the appropriate management of marketing program objectives. Integrates product, promotion, pricing, and distribution concepts into marketing strategy development, implementation, and control.

MKT 4653 Contemporary Issues in Marketing
Analysis of current issues and trends in the field of marketing. Topics selected for emphasis will vary as contemporary issues change.

MKT 4950 Marketing Internship
Supervised professional-level marketing assignment with a business firm, government agency, or non-profit organization. Faculty consent required.

MKT 4960 Directed Reading
Individualized literature study selected in consultation with the professor.

MKT 4970 Special Studies
Individualized project selected in consultation with professor.

MKT 4980 Seminar
Small group study of topic announced by department.

MKT 4990 Research
Independent investigation designed in consultation with the professor.

MKT 5243 Marketing Management
An integrative course utilizing the comprehensive case study method to develop experiences in effective application of marketing strategies to create competitive advantages. Emphasis is on the relationship of the marketing function in a multinational context.

MKT 5433 Hospitality and Tourism Marketing
This course applies advanced marketing principles, theories and concepts to develop marketing strategies for hospitality, recreation, and tourism organizations. Learning outcomes include identifying marketing strategies for hospitality/tourism, differentiating services marketing, understanding the role of customer expectation, and demonstrating the ability to communicate both orally and in writing at the graduate level.

MKT 5533 Social Media Marketing
This course takes an in-depth look at social networks, social media platforms, and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social media marketing.

MKT 5543 Analytics for Supply Chain Logistics
This course covers analytical techniques that apply to supply chain logistics, including transportation, warehousing, inventory control, and supply chain design.

MKT 5553 Marketing Analytics
The new age of marketing requires an understanding of data. This class will give students the tools to stay relevant. It also offers the theoretical understanding of data necessary for students to adapt to the many changes in marketing, while also equipping them with the skills they will need to perform vital daily marketing functions.

MKT 5633 Consumer Behavior
An advanced, integrated analysis of internal and external influences on consumer learning, perception and brand loyalty.Theoretical foundations will be discussed as well as practical applications to develop, evaluate, and implement effective marketing strategies.

MKT 7403 Marketing and Consumer Behavior
This advanced course explores the intersection of marketing strategies and consumer behavior, focusing on how psychological, social, and cultural factors influence consumer decisions. Students examine theoretical models of consumer behavior including perception, motivation, learning, and decision-making processes. Through empirical research, students analyze consumer responses to various marketing stimuli and develop strategies to manipulate consumer purchase decisions. The course also addresses ethical considerations in consumer behavior.