Management and Marketing

Dr. Eric Kennedy, Chair
Dr. Wade Graves; Dr. Ashley Hampton; Dr. Kendra Ingram; Dr. Courtney Kernek; Dr. Shanker Menon; Dr. Lucinda Parmer; Dr. Jeffrey Risher; Dr. Wendy Risher; Dr. Lawrence Silver; Dr. Robert Stevens; Dr. David Whitlock

The primary mission of the Department of Management and Marketing is to provide baccalaureate programs in Management, Marketing, and General Business within an environment of academic excellence. Academic and applied experiences are employed to prepare students to operate in a diverse and global environment. The long-term goal is to develop an interest in lifelong learning in each student.

Management

The management program focuses on the relevant knowledge and skills that underlie effective management practice, irrespective of organization or industry type. Students are expected to master a variety of business communication forms and to develop the basic behavioral competencies necessary to plan, organize, lead, and control the work of others in organizations. Students must also analyze business problems and develop proficiency in both quantitative and qualitative decision-making techniques. Current and historically important theories of organization and human work behavior are studied so that students understand processes that occur in contemporary organizations. The management major emphasizes learning that facilitates long-term development as a management professional.

Marketing

The major in marketing emphasizes the knowledge, skills, and concepts necessary for effective performance in various functional areas of marketing. The required courses are designed to demonstrate the interaction of the social, economic, and cultural environments upon the management of an organization’s marketing activities. The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals.

General Business

The General Business program is designed to prepare students for employment in a wide range of administrative positions in private business, government, or not-for-profit businesses. It is an interdepartmental major intended for students who wish to remain generalists rather than specialists in the business field. The curriculum promotes a general understanding of the business environment while providing a strong foundation in the common body of business knowledge. Beyond the business core, upper-level electives include courses in accounting, finance, management, and marketing.

Note: The Bachelor of Business Administration programs in the Department of Management and Marketing require that students achieve a minimum grade of C (2.0) in all business core classes as well as a 2.0 GPA in the major. The University GPA requirements for graduation are listed in the Baccalaureate Degrees and Requirements section.