Marketing
Degree: Bachelor of Business Administration (B.B.A.)
Department: Management and Marketing
School: John Massey School of Business
Major Code: 095
Specified General Education requirements: COMM 2213 Business and Professional Speaking; ECON 2113 Principles of Macroeconomics; MATH 1483 Functions and Modeling or MATH 1513 College Algebra or a math course with college algebra as a prerequisite.
General Education Requirements (44 Semester Hours)
| Area | Hours | Options |
|---|---|---|
| Communications | 9 | ENG 1113 and ENG 1213; COMM 2213 |
| Social and Behavioral Sciences | 12 | POSC 1513; HIST 1513 or 1523; ECON 2113; KIN 1113 or PSY 1113 |
| Science and Mathematics | 14 | BIOL 1114 or 1404; Physical Sciences; MATH 1483/1513/1613/2113/2143/2215 or STAT 2153; BIM 1553 or CIS 1003 |
| Humanities | 9 | Humanities/Philosophy/Lit; Fine Arts; Foreign Language |
Major/Minor Requirements: Marketing (67 Semester Hours)
Business Core (43 Semester Hours)
Same 15 courses as the standard B.B.A. Business Core (see Accounting for the complete list).
Required (9 Semester Hours)
| Course | Title | Hours |
|---|---|---|
| MKT 3633 | Consumer Behavior | 3 |
| MKT 4333 | Marketing Research | 3 |
| MKT 4643 | Marketing Management | 3 |
Marketing Electives (9 Semester Hours)
| Course | Title | Hours |
|---|---|---|
| MKT 3433 | Retailing | 3 |
| MKT 3643 | Integrated Marketing Communications | 3 |
| MKT 4123 | International Marketing | 3 |
| MKT 4243 | Sales and Sales Management | 3 |
| MKT 4653 | Contemporary Issues in Marketing | 3 |
Plus 6 additional elective hours from any upper-level ACCT, BUS, FIN, MNGT, or MKT course. At least one must be at the 4000 level.
Note: B.B.A. Graduation GPA Requirements: a minimum grade of C (2.0) in all business core classes as well as a 2.0 in the area of specialization. Junior level standing is a prerequisite for enrollment in any 3000 or 4000 level business course.
Total Hours Required: 111